While these CPCs seem ridiculously highthe ultimate financial gain from even a single client in the finance and insurance industries often make it worth the pricey clicks. We obtained the data for this study by using WordStream's trillion-keyword database, combined with data from the Google Keyword Tool, to determine the top 10 million most popular searches of We also used this information to discover the average CPC prices paid by advertisers bidding on these popular keywords.
Next we sorted these most popular keywords into industry lists, then used a model that weighed the relative percentages of each industry's revenue to Google's revenues not including non-advertising revenues. The top five advertisers in each industry and their estimated spend was obtained by using SpyFu.
To do this, many or all of the products featured here may be from our partners whom we receive compensation from. Our opinions are our own.
Just about any kind of business can take advantage of the opportunities provided by Pay-Per-Click Marketing. We've written previously about what types of businesses find the most success with PPCbut really it's a great option for all businesses.
We used data made available by Spyfu. Our previous study last year was an analysis of the most expensive keywords on Google.
It's the first earnings report since Comcast's NBCUniversal launched its new ad-supported streaming service, Peacock, which has seen 10 million sign-ups since its launch. It is also the first quarter to reflect the full extent of the coronavirus pandemic on Comcast's business. Comcast's NBCUniversal division took some hits as advertisers pulled back spending and theme parks had to shut down entirely. VIDEO Squawk Box Comcast reported its second-quarter earnings before the bell on Thursday, beating analyst estimates on the top and bottom lines.
We looked at earnings on the Internet from 10 most expensive 10, keywords and organized those keywords I catagories based on what themes they had in common such as "credit" keywords and "rehab" keywords. This study focused primarily on the questions, "What are the most expensive keywords on Google AdWords in terms of cost per click?
Some of the results are different because certain industries such as retail spend a lot in aggregate, but don't pay a lot for each individual keyword. Who Actually Clicks Google ads?
Many people are skeptical of how so many ads on Google are clicked. Some comments express confusion on how industries pay billions for PPC ads when many individuals purport that they themselves never click PPC ads, or don't even see such ads. We've discovered that oftentimes, people do not realize that they may be clicking PPC ads.
These ads are often so well camouflaged with natural results, that many users may not recognize the difference. Next we set the keyword match type to broad.
The resulting CPC was the estimated price for the top spot. If these CPCs look higher than what you are use to, you are probably targeting a different location, different language, different match types, or are not targeting the top spot.