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Industry Game Changer For many years competition in the cinema industry in Russia was a tight race with no clear indication of who is in the lead. Formula Kino chain consists of 35 movie houses spread out across Russia.

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Both chains are considered to be highly successful with an established following. With 75 theatres and a total of over screens across the country, it is set to make lasting change in the industry.

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In late he started renting Khudozhestvenny, yet another historic movie theater from the government. Beyond Traditional Cinema In typical super-rich Russian style, owning the largest theatrical network in Russia and making his mark in historic entertainment venues is not enough for Alexander Mamut.

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He also has plans to expand his entertainment empire to include the digital realm. According to internal sources the company Mamut Potanin Option investigating whether this is a viable option going forward. Owning this platform would reduce the cost of creating an online cinema.

Should the company expand into offering online cinema as a service, this audience would massively reduce the cost of marketing when the cinema is launched.

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According to Mediascope, the all-Russian audience of Afisha. In a rapidly growing industry, a foothold that is already in place is indeed valuable.

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