Read more AI was one of the two trends pinpointed as having gained significance in AI is the way in which brands can use data to learn more about customers and continuously refine and improve offers.
Evolving Ecommerce: 14 Trends Driving Online Retail In 2020
It is the oil in the engine of hyper-personalization, as brands start to treat buyers as true individuals and not just as personas. SaaS services make AI tools more readily available and usable for businesses of all sizes. However, more than any other trend, we heard the counter-argument that AI technology has perhaps reached a plateau, and while personalization and recommendations are a neat trick, we are yet to see the next great use cases that make it a truly transformative technology.
Keep reading Social commerce Sell to you customers where they already are.
eCommerce Trends Report 2021
With half a dozen apps accounting for most of the time people spend online, sales should be enabled straight in their interfaces. Read more For better or worse, we are the Facebook generation.
We are the Snapchat e- commerce trends. We are the generation in which communal houses full of Tik Tok influencers entertain tens of millions of social media users for hours every day. Social platforms have kept people connected and entertained during a year of enforced isolation.
Businesses have long been focused on having a strong social media presence to drive customers from their preferred platforms to online stores. However, the end goal has always been to cut out that click. Allowing users to buy directly on social media is a win-win-win.
It keeps people on the social media platform, lets shoppers make faster sales decisions, and helps retailers to increase conversion and impulse buys.
Security Data is king but so is data security. The pandemic has opened up new opportunities for online business but also created new paths of attack for malicious hackers. Read more Security has always been among the top priorities for online retailers. They now face new challenges on a number of fronts. Firstly, AI and Big Data are essential tools to leverage in order to beat out fierce competitors and create more personalized experiences, but all of that data needs to be kept secure.
Meanwhile, hackers are constantly innovating and are using the pandemic as an opportunity for malicious activity. Brands can no longer afford to see security as an afterthought, especially as it directly influences purchase decisions.
Trust is at the center of brand relationships. And security is how trust is built. Keep reading Marketplaces Another trend highlighted by over half of our experts.
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And now they have gained ever greater power. Read more Marketplaces are such an integral part of all buying journeys that we perhaps even take them for granted.
Even if we do not convert through the marketplace every time, it is still key to our purchase decision. Inas high street stores closed, marketplaces become even more powerful. Small retailers without a robust online presence turned to marketplaces to generate quick sales and even save the business. B2B marketplaces are transforming traditional sales models and so believe they currently have even more potential than the retail model we know so well.
Data lies at the heart of digital transformation and is the gateway for more advanced technologies like AI, Machine Learning, and Deep Learning. Read more Fast-growing mobile data traffic, cloud computing traffic, and the development of technologies like artificial intelligence AI and the Internet of Things IoT all contribute to the increasing volume and complexity of data sets. The launch of 5G will also result in more interconnectivity and data sharing than ever before.
Advanced analytics tools, such as predictive analytics and data mining, will let eCommerce companies extract high-quality data to better understand their business and user needs. New data sources and improvements in data literacy levels will lead to the generation of new business insights. Secure, at e- commerce trends click, and easy to use mobile payments are a focus for online retailers.
Retailers like Walmart or Starbucks also offer separate mobile wallets. Mobile payments are vital to helping close the mobile gap, whereby customers browse on mobile but switch to desktop devices to complete online sales.
This is partly due to checkout processes being easier to handle on larger screens and with keyboards. But it is also because many customers are unfamiliar with mobile payments and these options still have to win the trust of online shoppers.
But it is happening, and it is moving at speed. Keep reading Content marketing Content marketing is one of the most stable trends on our list.
High quality, engaging content is the best way to attract customers. Read more Content marketing goes hand in hand with content management.
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e- commerce trends A quality CMS solution is a vital tool for retailers to take e- commerce trends messaging further and use content as a start point for customer relationships.
Another reason for strong content marketing is the usage of ad-blocking tools by almost half of internet users. Content must be displayed where customers are naturally viewing the web. As we observe a shift towards private digital spaces, we need to think of new content forms that create e- commerce trends, interesting, and timely relations with users, rather than filling endless content calendars.
As social commerce grows in importance, short video formats and cooperation with influencers become vital to all online retailers in that space.
Keep reading Augmented Reality Over million customers have already bought AR products but how is it bringing added value to the eCommerce domain? A technology on the bubble. Read more We removed and replaced 4 trends from with new ones for Augmented Reality just escaped the cut. Our experts were evenly split about its relevance as we go into and so the year ahead will be a critical one as AR companies need to prove that their technology brings genuine value and incredible conversion in a challenging economic climate.
Social e- commerce trends apps like Instagram and Snapchat have been the pioneers but eCommerce is catching on and huge global brands like Nike and Converse have tried it on for size. Adding fun to buying journeys is a nice touch, but retailers live or die by their ability to convert interesting experiences into actual sales.
This is where AR needs to start proving its worth. Read more We have reached a point where we are comfortable interacting with interfaces and algorithms that react to our commands.
When we add human assistance into the mix—in situations like B2B video sales calls or personalized, guided shopping with fashion sales reps—it becomes even more attractive.
One of the most extreme measurements introduced is the lockdown. It spread to the global level in the Spring of People were not able to visit physical stores, so naturally, they switched to online shopping. In fact, 7 out of 10 shoppers said that they started to buy more online than they usually do because of the lockdown. We wanted to see if this trend was felt by eCommerce leaders who participated in this survey.
As businesses are forced online due to lockdowns and the squeeze e- commerce trends the high street, shoppers are looking for in-store-like experiences on digital channels. That means discussing products with bots or humans, as we go beyond just find-and-buy. Interactional commerce is where retailers can use technology and their sales experts to answer customer questions, help them overcome indecision, and change buying intent into positive conversion.
Keep reading Headless architecture Not every new trend on the list is a new technology. We are looking at importance, not only novelty value.
The year was great for the ecommerce industry as its worldwide revenue amounted to more than 3. Being a part of such a dynamic industry calls for one to keep up with the minute-to-minute updates on the latest trends. We experienced lockdowns and our favorite stores being shut down by the government; but what kept us going was our easy access to them amidst the crisis, and we all resorted more and more online shopping.
Headless architecture is a proven win for eCommerce and the major shift taking place in the industry in the last two years. Read more eCommerce is about creating experiences that match or better those of in-store shopping. Clunky architecture worked in the early days of eCommerce but it is incapable of matching the current speed of change when there are so many interdependencies in the code.
Keep reading as-a-Service models On-demand, in the cloud, and pay-as-you-go-and-only-for-what-you-use. There are specific and powerful solutions for everything available in the marketplace.
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- The ecommerce world is becoming increasingly competitive.
Companies can mix-and-match what works for their business and their budget. Everything from the technology we build to the people who build it can be purchased in pay-as-you-go-and-only-for-what-you-use models. The era of vendor lock-in and business contracts that tie companies down for years ahead is gone.
10 Ecommerce Trends That You Need to Know in 2021 [Infographic]
e- commerce trends For large businesses, the as-a-Service model takes away the multi-million dollar cost of getting to an MVP. For smaller companies, it allows them to enter digital transformation and pay only what they can afford. The results should bring more profit, which can then be reinvested into the business and the next steps on the innovation trail. Long live PWA. Another technology that is not necessarily new but is transformative and deserves to be an eCommerce Trend for However, in eCommerce, many retailers have found that the time and cost involved in creating an app do not pay off in terms of ROI.
The only way to win when customers have more choice is to be better than competitors, be available at all times, and allow people to convert mobile experiences easily and instantly. That means exploring PWA sites that load faster, lower bounce rates, and super-charge conversion. Since founding the company when years-old, Stefan has been responsible for defining the strategic course of shopware AG.
With a focus dedicated to technology, finance and controlling, Stefan spearheads the continuing e- commerce trends of the award-winning eCommerce platform. He consults with business leaders across the U.