It used to be somewhat unique to offer online courses. No more.
Leslie Truex Updated May 28, People go online for a variety of reasons, including entertainment and socializing. But the Internet is also used to find information and learn new things.
Now everyone and her mother has a course. Basic economic principles dictate that as supply goes up, prices will come down. And, as I have noted many times before, sites like Udemywhile useful in many ways, have contributed greatly to turning online courses into a commodity.
The heart of any good business strategy is truly understanding and correctly diagnosing your situation, and the above facts are critical for anyone hoping to make money with online courses.
The bottom line is that we have reached a point where online course sellers have to act like successful business people in any other mature market. Yes, big money is still possible — just as it is in most businesses — but to make it, you will have to work hard, create a make money online course quality offering, provide excellent customer service, and above all, differentiate yourself from the competition.
In addition, you should: Make sure you invest heavily in building an audience that values what you do. This means not just collecting e-mail addresses as important as that isbut constantly interacting with your followers and incorporating their feedback into what you offer.
As part of the above, recognize that a course alone is not enough to pull people to you.
Make it consumable: Reports should grab attention and should create a conversion. You will lose people if you put too much information into them. But, more people than ever before are surfing the web on their mobile device.
You need to be serious about consistent, high-quality content marketing that clearly demonstrates the value you have to offer and builds your brand. Strive to create learning experiences that actually move the dial and deliver a major positive outcome for your learners.
There is no better way to generate positive word of mouth and ensure that your customers will come back for more. Finally, for most edupreneurs, online courses are likely to be only one part of a portfolio of offerings.
It is much more likely to be your portfolio that leads to big money than any particular course.
So, if you have not already, diversify your portfolio! Better yet, take a hard look at your entire Value Ramp and figure out the range of ways in which you could be serving your audience and generating revenue. The good news is that the vast majority of your competition will not apply these practices consistently, day in and day out.
As in most businesses, if you do, your chances for success will skyrocket.