After realizing how common this is, I made my own site with content from CNBC to see if it would be approved by ad tech partners.
To show how easy it is for plagiarized news sites to get ad revenue, I made my own
Within days, I had the ability to monetize my site with legitimate advertisers. The homepage of the "Tribune Times Today. Megan Graham Last month, a story I'd written had just gone live.
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I punched a few keywords into Google search to pull it up so I could grab the link. That was when I noticed a publication called the "New York Times Post" had also just published a story with the exact same headline. When I clicked the link, I noticed that it was my story in its entirety.
Share to Linkedin Shutterstock Technology's ever-pervading permeation into every last fiber and morsel of society has caused a dramatic upheaval in the way we live, work and entertain ourselves. Thanks to the disruptive nature of the internet, the rate of change has only increased exponentially in recent years. The truth? It's not easy making money online today. Often, what happens is that we run into unscrupulous Internet Marketers IMs who have less-than altruistic intentions of extracting money from you rather than helping you to make it.
And it had ads all over it. Many advertisers don't want to advertise on publishers' coronavirus stories out of fear they'll a new earning site has appeared on the Internet negative brand connotation for being alongside that content. Yet, through the muddy supply chain of digital media, many are ending up on that content anyway. Only here, it's stolen.
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It tracked 15 UK advertisers, including Disney and Unilever, and found that half a brand's digital marketing spend is absorbed by middlemen before reaching a publisher. Worse, it found that about one-third of the supply chain fees advertisers pay cannot be traced, meaning that it's impossible for advertisers to know exactly where their money is going. It all underscores the fact that the ad tech space is so convoluted, it's easy to make money from legitimate advertisers just by setting up a web page.
That means there's significant incentive to create sites with not just with low-quality clickbait or A. I was curious how bad the problem was.
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So I did an experiment to see if I could make a site using stories from CNBC and get ad tech partners to agree to show ads on it. It was shockingly easy.
Setting up a website I'm by no means a coding whiz, but this part was straightforward. I bought a domain through GoDaddy and set up a managed Wordpress site, then set up an SSL certificate so I would have a secure website, which would prevent the site from triggering security warnings on browsers like Google's Chrome.
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I downloaded a theme that made how to make money from a deposit site look somewhat like a news website, made a favicon the little image that shows up in Google search and in your browser tab and gave myself a name: The "Tribune Times Today. Then I learned how to speed the process with scrapers — simple software plug-ins you can download on Wordpress and can scrape stories using RSS feeds or individual links.
A lot of fraudulent news sites will also scrape images from stories, but I avoided that for legal reasons. Instead, I stuck with stock images I was allowed to use on the site, or my own images from industry events I had saved on my phone. I spent a couple hours on a Sunday afternoon tweaking the site, setting up fancy-looking widgets to show my "top stories" or a carousel display of stories and pulling stories until I had more than 50 posts.
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Then I was ready to find some advertisers. Finding advertisers Websites often work with ad tech partners to get ads placed on their site.
To start, publishers usually go through a fairly simple process of sharing their website URL, contact info and sometimes traffic figures or revenue. From there, the company will often give the publisher a piece of code, which the publisher sticks on their web site.
This lets the ad partner make sure the person trying to sell ads actually has access to the site, and isn't trying to sell ads on a site that isn't theirs.
I applied to nearly three dozen of these companies, and some approved me right away. These firms mostly sold "popunder" ads, which pop up a new link in a browser tab when you click something.
They're one of the worst forms of online advertising, not to mention annoying and intrusive for the user. Others seemed eager to work with me but wanted to see how much traffic I had, or said I didn't have enough traffic or existing revenue to meet their thresholds. Some said I didn't meet their requirements for content.