23 Proven Ways To Drive Traffic To Your Website
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. This can be a bad thing. It is essential that you know how to diversify the traffic that is coming to your website, and not rely entirely on search engine optimization. Otherwise, if your primary traffic source fails you, it could mean the end for your business.
Is all traffic equal? Before we begin, I just want to remind you that not all traffic on your website is equal. You want high quality web traffic. High quality traffic that is laser targeted is going to generate a better ROI than traffic that is not.
Now while that might sound obvious, it is something that can be easily overlooked when trying to drive traffic to your website. A social media platform might produce web traffic but it might not be high quality for your website.
Organic, CPC, and email traffic drove the most ecommerce purchases. Social contributed to just 1.
Analysis[ edit ] Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Measurement[ edit ] Example graph of web traffic at Wikipedia in December Web traffic is measured to see the popularity of websites and individual pages or sections within a site. This can be done by viewing the traffic statistics found in the web server log file, an automatically generated list of all the pages served.
The most effective website traffic not only has a prior interest in your service or product but is already searching for a similar solution and is ready to spend. And most of it is targeted. How does social traffic help BuzzFeed make money, you ask? It makes money by selling native ads that match its editorial content videos, quizzes, posts, etc. Using a tool like InVideo can help you create awesome videos that can then be distributed across social media channels to generate buzz and awareness.
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And it works even better when the content reaches more audiences through word-of-mouth. All that information makes the personified war between social and other traffic sources seem silly.
Ultimately, multiple channels can share the pie.
Always ask yourself what else can be done in order to make each source of traffic that we discuss more targeted when going through each of the suggestions below. Online advertising Online ads can instantly generate hundreds, if not thousands, of clicks to your website. Plus, with a new ad and social media platform appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever.
You need to find a way to generate an ROI from your ads if you want to advertise sustainably in the long term. This big challenge can be broken down into two separate ingredients. Advertising something that people want is the first ingredient.
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- 23 Proven Ways To Drive Traffic To Your Website
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And, creating high-quality ads that encourage the right people to click on them is the second. In general, there are two things you need to acknowledge when creating ads — the targeting of the ad and the design of the ad itself.
The design of an ad includes the copy and the image. The insight could be based on demographics, interests, or geography — and can be quite precise.
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Study these ads and see if you can emulate their success by deducing what makes them work. It offers deep collection of PPC ads from advertisers and also reveals where a specific ad was last seen. Targeting refers to who the ads are shown to through search engine optimization.
Lookalike audiences allow you to make a clone of that high-converting audience so that Facebook can deliver ads to more people similar to them. This helps avoid wasting ad spend to promote your delivery of internet traffic to earn to some people who may not be interested in specific topics.
So, if I publish a blog delivery of internet traffic to earn about Instagram, I may want my ads to reach only those who have already read posts related to this topic.
To achieve my purpose, I will create a Website Custom Audience of people who visited Instagram-related pages with keywords related to the topic in the URL.
After creating the Custom Audience, I could ask Facebook to show my ads who have visited specific web pages on my website in the past 30 days the maximum time period is days.
Two reasons. This is a measure of how well your ad is going to fit your target audience. The higher this score, the more traffic you can expect and the lower CPC, too.
The company presented the same exact ad and campaigns to two varying audiences.