And what it often comes down to is monetization.
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YouTube figured this out pretty quickly. In fact, the first iteration of its revenue-sharing model for creators called the YouTube Partner Program was launched all the way back in Those who were selected for the program like HappySlipSmoshand ValsArtDiary would be given a cut of the revenue from ads that were placed on their videos.
And you can do this in a number of ways — by running ads on your videos and splitting the revenue this is by far the most popular ways that creators make money on YouTubethrough Channel MembershipsSuper Chatmerchandising, and more.
And this is often explained as the main reason why YouTube has been so successful at attracting and keeping creators on the platform. It allowed popular creators like PewDiePieLilly Singhand Smosh to turn their passion for creating content into a career — and make a lot of money in the process.
We focused first on making sure the product had legs — else there would be little to monetize in the first place. One of the main reasons why IGTV had so much trouble attracting creators is because of its lack of monetization options.
As specified in the announcement, Instagram plans to test IGTV ads with a small group of creators and advertisers in the US and will expand slowly over time as they improve the experience. They also plan to test various experiences within IGTV ads throughout the year — such as the ability to skip an ad.
Osofsky also hinted at the possibility that Instagram will how to make money faster on qrevsare even more monetization features in the coming months. Of course, Instagram seems to have been heading in this direction for quite some time.
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While in April of last year, Instagram announced that it was beta testing a new tool called Shopping from Creators that will allow influencers and creators to tag products in their posts from the brands they partner with. In July, Facebook announced several new ways for creators to monetize, including new ad placements, more paid groups, and the ability buy and send tips during live streams.
And then just a few weeks ago, Facebook announced that Facebook Events will soon have the option of charging attendees to join, giving creators yet another revenue stream. TikTok, on the other hand, began testing ads in the US and Europe earlier this year — their first foray into creator monetization.
Revenue Share Calculator
The big question is when? Meanwhile, a newer platform called Byte has already made revenue-sharing a key part of their offering. According to a recent announcementthe company is in the process of rolling out a partnership program, which will allow creators to participate in revenue sharing and get compensated for the content they create. The Winner? For the time being, YouTube is still considered the golden standard for creator monetization. But as more platforms incorporate revenue-sharing, this could definitely change.
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Creators know their worth and platforms are beginning to take note. Looking for inspiration on how to monetize your Instagram account? You can follow his day-to-day on Instagram benjaminchacs.
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