Well, you can translate this into the post-pandemic digital world by offering the same quality of content on video chat. Or microphone that wavers in and out.
Or a daunting room full of staring audience members, some of which are coughing and going to the bathroom and sneaking out for calls. By hosting a digital event in your own space, you can design your environment for success and have everything at your fingertips, with no added stress of make money your business from scratch unknown.
Spend time designing your curriculum or slide deck. Have your notes handy.
- Work from home is not the Internet without investment
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- Susan Ward Updated September 27, One of the primary worries of small business owners around the globe is how to make sure their enterprise makes money.
Come up with fun ways to invite audience participation e. Sure, you can have your second monitor or iPad with your notes on it, and nobody will be the wiser.
Build Your Personal Brand In the same way that you would build up your personal brand and online presence to land speaking gigs IRL, you can leverage your social media channels make money your business from scratch brand yourself as a thought leader in your niche.
You can do this too!
2. Set a tangible financial goal.
Mind you, it should be good. And people kept buying it.
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Jot down a list of title ideas. Keep them punchy, like a headline. Circle your favorites. Then write more. As long as you commit to putting words on the page for a certain period of time. The key to writing is rewriting. Give yourself permission to make the crappiest first draft ever. Event-based marketing benefits your launch strategy in a few ways: It gives you a tangible goal to work toward the date is on the calendarwhich eliminates procrastination and will help you power through roadblocks to prioritize your book launch.
It adds a perceived level of scarcity. You can have a countdown timer to launch to build up anticipation, which is psychologically one of the most powerful marketing triggers you can leverage. It makes it special. Nobody really cares about an ongoing campaign that they can hear about anytime. It will help you convince marketing partners to get on board. You can pre-sell before the official launch. It allows you to involve your audience in a personal way.
Give your followers and subscribers behind-the-scenes updates leading up to the launch. Ask them for feedback. Make them feel special. People are social by nature, and this will increase the likelihood that they not only buy your book, but also spread the word on your behalf. Make it an irresistible offer for them. A great example of this comes from our friend Tim Ferriss once again when he was launching The 4-Hour Chef the third installment in a series that became internationally acclaimed from The 4-Hour Workweek fame.
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In MarchFerriss created a bundle of files that got downloaded more than two million times on BitTorrent. Two million! Bonus PDFs? You got it. The internet has changed since then, and there are new ways that people like to consume bonus content. But the principle is still the same. The bonus effect of adding bonuses? You might even only need one partner in order to pull this off.
You can approach this almost like you would a guest blogging partnership, and contribute an in-depth piece to their blog. You can also think about this like a trade. You scratch their back, they scratch yours.
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Perhaps if they share a pullquote testimonial about how great your book is, you promise to do the same for them PLUS throw in some other promo? Think about how you can make the partnership an equal exchange of value. Foundr Magazine coincidentally started this way. The first big-name interview Nathan Chan landed was with Sir Richard Branson, back when the magazine was an unknown fledgling startup, and it all snowballed from there.
Blanket the Earth The beauty of creating and marketing an ebook is that you can continuously promote it in an evergreen way, even after the official launch week.
After putting in the work, you should be proud to share it with the world! With classrooms forced to suddenly go online due to the Covid quarantine, more people than ever are getting used to watching courses from their laptops. Creating online courses as a business model, however, is easier said than done.
Validate Your Topic Before Diving Into Production The most powerful form of validation is when someone whips out their credit card and buys your product before it even exists. This is the thinking behind crowdfunding platforms like Kickstarter and Indiegogo. And you can use it to your advantage to fuel your online course production. First, send out a survey.
This guide is designed for UK entrepreneurs but most of it relates to entrepreneurs starting a business anywhere, only the financial and legal sections will differ significantly. Know yourself as an entrepreneur before you start Starting a business is a process that requires an enormous amount of thought and careful examination. First, you need to take a good look at your strengthsweaknesses and skills.
Ask them questions. Dig into their pain points. Find out what they really want to know. What problems and burning questions are keeping them up at night? What is their biggest challenge right now? What I mean by this is, re-package the problems into semi-branded solutions.
What can people expect to learn if they buy this course? What are the key takeaways? What are the most exciting lessons? Pre-sell those course topics.
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You can set up a very basic landing page and checkout cart, and email this pre-sale campaign out to the same exact people whom you surveyed in step 1. Refund the people who bought a non-validated course topic, or offer to transfer their credit to the course that will get produced.
Keep an open and honest conversation with your pre-buyers throughout the process. Chat with them on the phone to gather more insights. Craft the instructional content around constant stable income with the Internet specific needs.
2. Personal Loans
And keep them in the loop for when your product is ready, so that they are the first people to get access! As a video producer myself, this pains me to admit— but you can create an incredibly valuable online course with a slide deck and Quicktime. Content is still king.
And pedagogical value trumps camera skills, especially during lockdown. Even news anchors and late night TV hosts are using a very simple one-camera or webcam setup in their homes, on national television.
Best Online Course Platforms When it comes to hosting your online course, there are two main routes: Publisher vs. Publisher model allows you to keep the majority of the revenue you bring in for your course, but you are also responsible for doing all your own marketing. Publisher Tools for Online Courses:.