TrueView is for you. TrueView ads are your opportunity to create high-quality, longer creative spots that appear adjacent to the YouTube videos your target audience is already watching. These ads come in two forms: In-Stream and Discovery.
In-Stream videos play right before the YouTube user's selected video, "in the stream" of that chosen video. Users can opt to skip this video after five seconds of it playing, as shown below, and jump to their content. In-Stream ads can be between 12 seconds and six minutes in length. Image by Brian Carter Discovery ads appear on the right sidebar of a selected video, just below the "Up Next" video as a suggested result. See how this one looks, below: Because of the time you're allotted with this ad format, it's suggested how to make money on video options you create this type of ad with the goal of views and brand development, rather than just clicks into your website.
This ad ideally generates revenue from the long-term brand awareness that comes out of a story people don't want to skip, and one viewers remember the next time they approach your product or service. YouTube tallies one new "view" after 30 seconds of watching, or a click on the video as it's playing.
If the video is less than 30 seconds, views are tallied from people who watch the entire ad. We'll explain how AdWords manages all three ad formats in a minute. Clash Royale, a popular game app for mobile devices, has produced TrueView ads that are consistently in YouTube's top 10 most highly watched ads of the year. The company's ad, "The Last Second" shown belowgarnered more than million views by the end of that year.
Preroll Ads Like In-Stream ads, Preroll ads play in the stream immediately before a user's selected video. The difference is this ad type can't be skipped after five seconds. These videos also run a maximum of 30 seconds, though YouTube recently confirmed it will limit advertisers to and second options starting this year. Because viewing is required in this ad format, advertisers pay per click, so make the click worth it. A preroll ad with an enticing call-to-action that directs viewers to an appropriate landing or purchasing page on your website can be an enormous lead-generator for the sales team.
You can also leverage YouTube's remarketing options, which enable you to send new videos back to users who've already engaged with your YouTube channel.
How to Make Money on YouTube: 7 Steps to Get Paid
If you're a HubSpot user, and you've built smart forms for capturing new information on returning visitors, remarketing can be a terrific addition to an inbound marketing campaign. This remarketing option helps you learn more about a person's background and interests when they receive new videos that bring them how to make money on video options new landing pages.
Bumper Ads Bumpers are the shortest ads you can buy. These six-second spots play just before a viewer's selected video like the above two options but are best for brand awareness in the short breaks between long videos, or a YouTube playlist a user might be listening to in the background. Bumpers are sold through cost-per-minute CPM bidding, which means you pay for every 1, plays of your ad on YouTube.
Earn money from in-stream ads in your videos
They're best used as a compliment to a TrueView ad campaign. So how do you track the performance of these three video ad formats? Once you've created a YouTube channel and uploaded how to make money on video options video content, you can open a Google AdWords account and link it to your video campaign.
In AdWords, select the campaign type, ad format, your budget, and to whom and where to show each video on YouTube.
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You can target very specific audiences, and track the conversion rate of each video individually to see how much business and revenue you're driving. See this blog post to learn more about this process. The criteria for this program -- which changed in -- requires that your channel has reached 4, watch hours and 1, channel subscribers in the last 12 months.
Once you have passed these two milestones, you can apply to join the program through the following steps: At the top-right of the YouTube homepage, click your account icon and select "Creator Studio. You'll be asked to agree to the YPP Terms. Do so, and you'll then sign up for an AdSense account so you can receive revenue through your monetized YouTube account.
Set your ad hosting preferences and follow the prompts to submit your channel for review. YouTube typically emails you a decision on whether they've accepted you into the YPP within a week of applying, so sit tight.
Still trying to hit the right watch hours and channel subscribers? Keep in mind you should be posting prolifically -- having just one or two videos on your channel that you're personally proud of won't cut it.
T-Series is a prime example of how volume and consistency can make you a sought-after channel by advertisers on YouTube. This India-based record company posts numerous music videos for songs written and performed in Bollywood, India. And although the company was founded in and has been on YouTube for nearly 10 years, keeping with this music video strategy has finally put them a position to dethrone PewDiePie the famous video game-focused YouTube user as the most popular YouTube channel in the world -- with a whopping 83 million subscribers.
You keep on betting, but you don't know what will be a hit.
How to Make Money and Get Paid by YouTube
T-Series's president attributes their success on YouTube to the fact that the business doesn't go into any one project thinking it will make money. Rather, the regular "bets" they place on YouTube increase their chances of capturing its audience, and increasing their following as a result.
This is a great option for YouTube channels that offer reviews and how-to's, and frequently recommend new products to its viewers. Turn those suggestions into paid but natural product placements in the description section of your video, as shown below: Image via Authority Hacker Working as an affiliate of various brands can make you money -- albeit usually less than a YouTube Partner campaign -- each time that company makes a sale off a link you post on one of your videos.
In this case, you're earning revenue from the company of which you are an affiliate, rather than from YouTube and its advertisers. Start by joining an affiliate network through sites like Click Bank or Amazon's Affiliate Programand follow the signup instructions.
Keep in mind that each program takes a different percentage of a sale as commission, and your success is still tied to the popularity of your YouTube channel. Travel vloggers can also join Travelpayouts.
It is a travel affiliate programthat allows you to make money on flight tickets, hotels, tours and other travel services. The affiliate commission percentage depends on the service you choose and your sales volume. YouTube personality Marques Brownlee, whose YouTube channel is shown promoting affiliate links in the screenshot above, is a consumer electronics reviewer on YouTube.
This makes affiliate advertising the perfect revenue stream for his channel because his advertisers are effectively paying for Marques to review -- and, assuming it's a positive review, promote -- their products to his viewers. The video itself has to be what makes people watch it and share it and watch it again. It's exactly what it sounds like: viewers donate money to your channel if they find your content enjoyable.
It's the perfect option for videos managed by charities and nonprofits, but even for-profit businesses and independent creatives can publish videos and YouTube Live streams that encourage contributions from their audience.
Streaming platforms such as Twitch. How to create a binary YouTube and Twitch have different users, but YouTube has just as many loyal channel subscribers who would likely pay for exclusive rewards and content. On YouTube, sign up for Fan Funding to allow viewers of a live stream to tip through a chat window associated with the video. YouTube calls them Super Chats.
Image Source You can also sign up for Patreonwhich allows you to launch membership-only video channels through YouTube at a small fee per month for regular how to make money on video options. Just imagine how much a YouTube channel could generate if it has the 1, subscribers required by the YPP. Channel Membership If you're eligible, channel memberships is a powerful opportunity to offer exclusive perks to fans who are willing to pay a low monthly fee to become a member of your brand's YouTube channel.
Ultimately, community membership could be a powerful opportunity for you to build a larger following on YouTube and make loyal fans feel valued by releasing exclusive, membership-only content. Merchandise Shelf Similar to the power of a good gift shop at the end of a museum tour, the Merchandise Shelf is a good option for influencers and brands alike to sell products or services to spread brand awareness and increase sales.
This is an especially good option for influencers. For instance, consider Ryan Higa, a Japanese American Youtube creator and personality, who has over 21 million subscribers on his YouTube channel.
To earn money, Higa now has a full merchandise website he links to directly from his YouTube account. Devoted Higa fans will love purchasing a branded t-shirt or sweatshirt, and it earns Higa some hard-earned money on his already successful channel.
How to Make Money on YouTube (Without a Million Subscribers)
Take a look at YouTube's merchandise page to learn more. There's no shortcut to well-earned cash money, even on YouTube. The good news is video is taking up an increasingly wide slice of global internet bandwidth, and there are numerous ways to produce video content that's good enough for people to pay for.