Well, you can translate this into the post-pandemic digital world by offering the same quality of content on video chat.
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Or microphone that wavers in and out. Or a daunting room full of staring audience members, some of which are coughing and going to the bathroom and sneaking out for calls. By hosting a digital event in your own space, you can design your environment for success and have everything at your fingertips, with no added stress of the unknown.
Spend time designing your curriculum or slide deck.
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Have your notes handy. Come up with fun ways to invite audience participation e. Sure, you can have your second monitor or iPad with your notes on it, and nobody will be the wiser.
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Build Your Personal Brand In the same way that you would build up your personal brand and online presence to land speaking gigs IRL, you can leverage your social media channels to brand yourself as a thought leader in your niche. You can do this too! Mind you, it should be good. And people kept buying it. Jot down a list of title ideas.
Keep them punchy, like a headline. Circle your favorites. Then write more.
In a bind? Need some fast cash? Some are easier than others, but nearly all require very little to no capital. They are meant to get you through the difficult times.
As long as you commit to putting words business where you can make money quickly the page for a certain period of time.
The key to writing is rewriting. Give yourself permission to make the crappiest first draft ever. Event-based marketing benefits your launch strategy in a few ways: It gives you a tangible goal to work toward the date is on the calendarwhich eliminates procrastination and will help you power through roadblocks to prioritize your book launch.
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It adds a perceived level of scarcity. Business where you can make money quickly can have a countdown timer to launch to build up anticipation, which is psychologically one of the most powerful marketing triggers you can leverage. It makes it special.
Nobody really cares about an ongoing campaign that they can hear about anytime. It will help you convince marketing partners to get on board. You can pre-sell before the official launch.
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It allows you to involve your audience in a personal way. Give your followers and subscribers behind-the-scenes updates leading up to the launch. Ask them for feedback. Make them feel special.
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People are social by nature, and this will increase the likelihood that they not only buy your book, but also spread the word on your behalf. Make it an irresistible offer for them.
A great example of this comes from our friend Tim Ferriss once again when he was launching The 4-Hour Chef the third installment in a series that became internationally acclaimed from The 4-Hour Workweek fame. In MarchFerriss created a bundle of files that got downloaded more than two million times on BitTorrent. Two million!
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Bonus PDFs? You got it. The internet has changed since then, and there are new ways that open an option business like to consume bonus content.
But the principle is still the same. The bonus effect of adding bonuses? You might even only need one partner in order to pull this off.
Leslie Truex Updated November 20, There is a saying that states you need to spend money to make money.
You can approach this almost like you would a guest blogging partnership, and contribute an in-depth piece to their blog. You can also think about this like a trade.
You scratch their back, they scratch yours. Perhaps if they share a pullquote testimonial about how great your book is, you promise to do the same for them PLUS throw in some other promo?
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Think about how you can make the partnership an equal exchange of value. Foundr Magazine coincidentally started this way. The first big-name interview Nathan Chan landed was with Sir Richard Branson, back when the magazine was an unknown fledgling startup, and it all snowballed from there.
Blanket the Earth The beauty of creating and marketing an ebook is that you can continuously promote it in an evergreen way, even after the official launch week. After putting in the work, you should be proud to share it with the world! With classrooms forced to suddenly go online due to the Covid quarantine, more people than ever are getting used to watching courses from their laptops.
Creating online courses as a business model, however, is easier said than done.
Validate Your Topic Before Diving Into Production The most powerful form of validation is when someone whips out their credit card and buys your product before it even exists. This is the thinking behind crowdfunding platforms like Kickstarter and Indiegogo.